Conduct a communication campaign to raise awareness of natural resource management to help bring about a culture change in the community.
Justification
Changing attitudes will lead to onground change. Engaging people by focusing on issues they care about and providing factual information will increase support for good NRM initiatives, facilitating better planning, management and outcomes.
Examples of Local Action
- Organise and support community events and forums eg. NRM forum, school events.
- Establish a data hub to make NRM information easily accessible to the community and NRM stakeholders eg. weed and pest mapping, catchment and prioritisation plan.