R-TO 4: Cultural Values Marketing

Develop and implement a region-wide Cultural Values Communication campaign, to build understanding and respect for cultural values.

Why it is important?

Widespread respect for, and valuing of the exceptional cultural values of the Wet Tropics, will be an important lever for influencing policy, securing investment and ensuring these values are protected into the future. An innovative marketing campaign will be key.

Local Landscape:


Regional Theme:

Cultural Connection