R-CV 11: Natural and Cultural Tourism to Increase Awareness

Develop a tourism marketing strategy to promote the natural and cultural assets of the Wet Tropics region, increasing environmental awareness and value through experience with nature.

Why it is important?

A clever marketing campaign can increase visitor numbers to the region, but also raise awareness within local communities of the value of the natural and cultural environment. Establishing a strong link between the natural environment, employment and regional development brings an added incentive for local communities to support good conservation and environmental management.

Local Landscape:


Regional Theme:

Sustainable Industries